Our Team

Robert William (Bill) Bennett has been a director and our CEO since February 28, 2023. Bill was most recently Vice President of eCommerce for The Kroger Co. from 2020 until 2023. In this role, he was responsible for the company’s $10 billion eCommerce business, leading cross-functional partners in marketing, merchandising, product management, supply chain, technology, and analytics to develop and lead a robust eCommerce go-to-market and growth strategy across the enterprise. Bill joined Kroger from Walmart where he served for eight years, from 2013 to 2020, in a variety of eCommerce and store leadership roles, including finance, merchandising, strategy, analytics, and product management. Prior to Walmart, from 2011 to 2013, Bill led the pricing strategy team at S.C. Johnson and served in a variety of leadership roles at General Mills from 2006 to 2011. Bill received a bachelor’s degree in Business Management with an emphasis in Finance from Brigham Young University and an MBA from the Fuqua School of Business at Duke University.

Richard Tang became the chief financial officer of IVFH in December 2020. As CFO, Rich serves as a strategic advisor to the IVFH businesses and is responsible for all aspects of financial operations including accounting, financial planning and analysis, business decision support, tax, audit, treasury, investor relations and compliance. Rich has extensive experience in senior leadership roles, working in media, e-commerce, CPG and food-based sectors. Prior to joining IVFH, Rich was the CFO of Van Leeuwen Ice Cream LLC, a rapidly expanding nationwide manufacturer of ultra-premium dairy and vegan ice cream distributed and sold through 2,000 supermarket and independent chains nationwide and multi-state brick and mortar locations. Prior to that, Rich was CFO of Nutraceutical Wellness, Inc. (Nutrafol), a global subscription-based CPG e-commerce wellness vitamin and supplements consumer business purchased by Unilever. He earlier served as Senior Vice President, Corporate Development at Fareportal, the third largest Online Travel Agency in North America. Rich has also held senior financial roles at The Condé Nast Publications, Time Warner, and Walt Disney Corporation. He holds a Master of Business Administration from Boston University Graduate School of Management and earned his Bachelor of Science with a concentration in computer science from Boston College Carroll School of Management.

Brady Smallwood joined IVFH as COO and Director in May 2023, bringing a wealth of experience to the company from his track record in food retail and eCommerce. Formerly the Senior Director of eCommerce at The Kroger Co., Brady oversaw the strategic direction and operations of their $10+ billion eCommerce division. While at Kroger, Brady was selected as a Progressive Grocer’s GenNext award recipient for innovators under 40.

Brady holds a Master's in Business Administration from The University of Chicago Booth School of Business, where he was both an honors graduate and a Kilts marketing scholar. He earned his Bachelor's degree in Business Management from Brigham Young University.