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innovativefood10q063011.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D. C. 20549
                                                                                                                                                         
 
FORM 10-Q
 
 
x  Quarterly report pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934
For the quarterly period ended June 30, 2011

r  Transition report pursuant to Section 13 or 15(d) of the Exchange
Act for the transition period from _________ to _________.

Commission File Number: 0-9376

INNOVATIVE FOOD HOLDINGS, INC.
(Exact Name of Registrant as Specified in its Charter)

Florida
(State of or Other Jurisdiction of Incorporation or Organization)
20-1167761
(IRS Employer I.D. No.)

3845 Beck Blvd., Suite 805
Naples, Florida 34114
(Address of Principal Executive Offices)

(239) 596-0204
(Registrant's Telephone Number, Including Area Code)

Indicate by check mark whether the registrant : (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  YES þ  NO r

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  YES x  NO r
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer", "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
 
(Check One):
Large Accelerated filer r
Accelerated filer                   r
Non-accelerated filer    r
(Do not check if a smaller reporting company)
Smaller reporting company þ
 
Indicate by check mark whether the registrant is a shell company (as defined in Regulation 12b-2 of the Exchange Act):   YES r  NO þ

State the number of shares outstanding of each of the issuer's classes of Common equity, as of the latest practicable date:  218,385,103 Common Shares outstanding at August 1, 2011.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
TABLE OF CONTENTS TO FORM 10-Q

   
Page
PART I.
FINANCIAL INFORMATION
  
     
Item 1.
3
 
3
 
4
 
5
 
7
Item 2.
33
Item 4.
41
     
PART II.
OTHER INFORMATION
  
     
Item 1.
42
Item 2.
42
Item 3.
42
Item 4.
42
Item 5.
42
Item 6.
43
 
44
 
 
 
ITEM 1 – CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
Innovative Food Holdings, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
 
   
June 30,
    
December 31,
  
   
2011
    
2010
  
ASSETS
  
(Unaudited)
        
Current assets
            
             
    Cash and cash equivalents
  
$
535,280
    
$
518,082
  
    Accounts receivable, net
    
401,202
      
427,559
  
    Loan receivable, net
    
136,550
      
138,050
  
    Inventory
    
42,719
      
52,657
  
    Other current assets
    
14,083
      
5,420
  
      Total current assets
    
1,129,834
      
1,141,768
  
                 
Property and equipment, net
    
24,062
      
23,788
  
  Total assets
  
$
1,153,896
    
$
1,165,556
  
                 
LIABILITIES AND  STOCKHOLDERS' DEFICIENCY
                
                 
Current liabilities
                
                 
     Accounts payable and accrued liabilities
  
$
754,792
    
$
815,161
  
     Accrued liabilities - related parties
    
214,866
      
244,645
  
     Accrued interest, net
    
651,093
      
646,876
  
     Accrued interest - related parties, net
    
36,190
      
197,786
  
     Notes payable, net of discount
    
1,066,503
      
1,022,061
  
     Notes payable - related parties
    
130,500
      
345,500
  
     Warrant liability
    
883,707
      
1,183,175
  
     Options liability
    
272,146
      
336,719
  
     Conversion option liability
    
1,780,874
      
2,465,565
  
          Total current liabilities
    
5,790,671
      
7,257,488
  
                 
 Stockholders’ deficiency
                
   
                
   Common stock, $0.0001 par value; 500,000,000 shares authorized;
      218,856,136 issued and 218,840,936 outstanding as of June 30, 2011
      and 216,385,103 shares issued and outstanding as of December 31, 2010
    
21,886
      
21,639
  
   Additional paid-in capital
    
3,095,929
      
2,584,146
  
  Common stock subscribed
    
210,494
      
-
  
  Treasury stock, 15,200 and no shares as of June 30, 2011 and December 31, 2010, respectively
    
(99
)
    
-
  
   Accumulated deficit
    
(7,964,985
)
    
(8,697,717
)
      Total  stockholders’ deficiency
    
(4,636,775
)
    
(6,091,932
)
                 
  Total liabilities and stockholders’ deficiency
  
$
1,153,896
    
$
1,165,556
  
 
 See notes to the unaudited condensed consolidated financial statements.
 
 
Innovative Food Holdings, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations
(UNAUDITED)
 
   
For the Three
    
For the Three
    
For the Six
    
For the Six
  
   
Months Ended
    
Months Ended
    
Months Ended
    
Months Ended
  
   
June 30,
    
June 30,
    
June 30,
    
June 30,
  
   
2011
    
2010
    
2011
    
2010
  
                         
                         
Revenue
   $ 2,776,276     $ 2,288,946     $ 5,247,806     $ 4,596,907  
                                 
Cost of goods sold
     2,038,708       1,815,062       3,930,850       3,584,788  
      737,568       473,884       1,316,956       1,012,119  
                                 
Selling, general and administrative expenses
     473,157       552,273       928,719       1,093,638  
      Total operating expenses
     473,157       552,273       928,719       1,093,638  
                                 
Operating profit (loss)
     264,411       (78,389 )     388,237       (81,519 )
                                 
Other (income) expense:
                                
  Interest expense
     209,996       94,487       386,099       171,897  
  Fair value of warrants issued in excess of discount on notes
     -       813,824       -       948,040  
  Gain from the extinguishment of debt
     (165,325 )     -       (165,325 )     -  
  (Gain) loss from change in fair value of warrant liability
     (154,789 )     143,164       (299,468 )     157,664  
  (Gain) loss from change in fair value of conversion option liability
     (188,075 )     506,149       (265,801 )     1,327,336  
      Total other (income) expense
     (298,193 )     1,557,624       (344,495 )     2,604,937  
                                 
 Income (Loss) before income taxes
     562,604       (1,636,013 )     732,732       (2,686,456 )
                                 
 Income tax expense
     -       -       -       -  
                                 
Net income (loss)
   $ 562,604     $ (1,636,013 )   $ 732,732     $ (2,686,456 )
                                 
Net income (loss) per share - basic
   $ 0.003     $ (0.008 )   $ 0.004     $ (0.014 )
                                 
Net income (loss) per share - diluted
   $ 0.001     $ (0.008 )   $ 0.001     $ (0.014 )
                                 
Weighted average shares outstanding - basic
     205,371,734       196,985,103       203,886,669       192,277,982  
                                 
Weighted average shares outstanding - diluted
     742,714,235       196,985,103       742,714,235       192,277,982  

See notes to the unaudited condensed consolidated financial statements.
 
 
Innovative Food Holdings, Inc. and Subsidiaries
Condensed Consolidated Statements of Cash Flows
(UNAUDITED)
 
   
For the Six
    
For the Six
  
   
Months Ended
    
Months Ended
  
   
June 30,
    
June 30,
  
   
2011
    
2010
  
Cash flows from operating activities:
            
   Net income (loss)
  
$
732,732
    
$
(2,686,456
) 
  Adjustments to reconcile net income (loss) to net
   cash provided by  operating activities:
                
   Depreciation and amortization
    
7,852
      
14,618
  
   Fair value of common stock issued to consultants
    
-
      
6,000
  
   Fair value of extension in term of warrants issued to noteholders
    
-
      
948,040
  
   Fair value of stock options vested by officers and directors
    
-
      
79,442
  
   Amortization of discount on notes payable
    
234,614
      
33,667
  
   Amortization of discounts on accrued convertible interest
    
82,800
      
61,744
  
  Gain on extinguishment of debt
    
(165,325
)
    
-
  
  Allowance for bad debt
    
-
      
11,577
  
   Change in fair value of warrant liability
    
(299,468
) 
    
157,664
  
   Change in fair value of option liability
    
(64,573
) 
    
124,358
  
   Change in fair value of conversion option liability
    
(265,801
) 
    
1,327,336
  
  Changes in assets and liabilities:
                
        Accounts receivable
    
26,357
      
(64,155
)
        Inventory and other current assets, net
    
1,275
      
(11,449
)
        Accrued liability and accrued interest - related party, net
    
(28,068
) 
    
23,807
  
        Accounts payable and accrued interest
    
(37,000
) 
    
153,987
  
   Net cash provided by operating activities
    
225,395
      
180,180
  
                 
Cash flows from investing activities:
                
   Principal payments received on loan
    
1,500
      
2,500
  
  Purchase of treasury stock
    
(99
)
    
-
  
   Acquisition of property and equipment
    
(8,126
)
    
(8,079
)
   Net cash used in investing activities
    
(6,725
)
    
(5,579
)
                 
Cash flows from financing activities:
                
  Principal payments on debt – related parties
    
(50,000)
          
    Principal payments on debt
    
(151,472
)
    
(34,882
)
   Net cash used in financing activities
    
(201,472
)
    
(34,882
)
                 
Net increase  in cash and cash equivalents
    
17,198
      
139,719
  
                 
Cash and cash equivalents at beginning of period
    
518,082
      
144,765
  
                 
Cash and cash equivalents at end of period
  
$
535,280
    
$
284,484
  
 
See notes to the unaudited condensed consolidated financial statements.
 
 
Innovative Food Holdings, Inc. and Subsidiaries
Condensed Consolidated Statements of Cash Flows
(UNAUDITED) (continued)
 
   
For the Six
Months Ended
June 30,
2011
    
For the Six
Months Ended
June 30,
2010
  
Supplemental disclosure of cash flow information:
            
 
            
Cash paid during the period for:
            
Interest
   $ 31,304     $ 497  
                 
Taxes
   $ -     $ -  
                 
Conversion of notes payable and accrued interest to common stock
   $ 32,355     $ 57,982  
                 
Conversion of notes payable and accrued interest to common stock subscribed
   $ 210,494     $ -  


 
 
 
 
See notes to the unaudited condensed consolidated financial statements.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
1. BASIS OF PRESENTATION AND NATURE OF BUSINESS OPERATIONS
 
Basis of Presentation
 
The accompanying unaudited condensed consolidated financial statements of Innovative Food Holdings, Inc., and its wholly owned subsidiaries, Food Innovations, Inc. (“FII”), Food New Media Group, Inc. (“FNM”), Gourmet Foodservice Group, Inc. (“GFG”),  and 4 The Gourmet, Inc (d/b/a For The Gourmet, Inc.) (“Gourmet”) (collectively, the “Company, or “IVFH”),  have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission.  FNM currently holds the company’s intellectual property rights related to it’s private label brand. 
 
The accompanying unaudited interim condensed consolidated financial statements have been prepared by the Company, in accordance with generally accepted accounting principles pursuant to Regulation S-X of the Securities and Exchange Commission.  Certain information and footnote disclosures normally included in audited consolidated financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. Accordingly, these interim financial statements should be read in conjunction with the Company’s financial statements and related notes as contained in Form 10-K for the year ended December 31, 2010. In the opinion of management, the interim unaudited condensed consolidated financial statements reflect all adjustments, including normal recurring adjustments, necessary for fair presentation of the interim periods presented. The results of the operations for the three and six months ended June 30, 2011 are not necessarily indicative of the results of operations to be expected for the full year.
 
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES
 
Business Activity
 
FII is in the business of providing premium white tablecloth restaurants with the freshest origin-specific perishables and specialty food products direct from its network of vendors to the end users (restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses) within 24 - 72 hours.  During the three and six months ended June 30, 2011, approximately 94% and 93%, respectively, of our products were sold through a distributor relationship with US Foodservice, Inc. and its affiliates (“USF”), a $20 Billion broadline distributor., as compared to approximately 90% during the second quarter of 2010.
 
Gourmet, through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at and to the professional chef market under the For The Gourmet Pro line.
 
Use of Estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported periods. Actual results could materially differ from those estimates.
 
Principles of Consolidation
 
The accompanying unaudited condensed  consolidated financial statements include the accounts of the Company and its wholly owned operating subsidiary, Food Innovations, Inc. and its other wholly-owned subsidiaries FNM, GFG and Gourmet. All material intercompany transactions have been eliminated upon consolidation of these entities.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
Revenue Recognition
 
The Company recognizes revenue upon product delivery. We ship all our products either overnight shipping terms or up to three day shipping terms to the customer and the customer takes title to product and assumes risk and ownership of the product when it is delivered. Shipping charges to customers and sales taxes collectible from customers, if any, are included in revenues.

For revenue from product sales, the Company recognizes revenue in accordance with Financial Accounting Standards Board “FASB” Accounting Standards Codification “ASC” 605-15-05. ASC 605-15-05 requires that four basic criteria must be met before revenue can be recognized:  (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling   price is fixed and   determinable; and (4) collectability is reasonably assured.  Determination of criteria (3) and (4) are based on management's judgments regarding the fixed nature of the selling prices of the products delivered and the collectability of those amounts.  Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded.  The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.  ASC 605-15-05 incorporates ASC 605-25-05 "Multiple-Deliverable Revenue Arrangements".   ASC 605-25-05 addresses accounting for arrangements that may involve the delivery or performance of multiple products, services and/or rights to use assets.  The effect of implementing ASC 605-25-05 on the Company's consolidated financial position and results of operations was not significant.

This issue addresses determination of whether an arrangement involving more than one deliverable contains more than one unit of accounting and how the arrangement consideration should be measured and allocated to the separate units of accounting.  ASC 605-25-05 became effective for revenue arrangements entered into in periods beginning after June 15, 2003.  For revenue arrangements occurring on or after August 1, 2003, the Company revised its revenue recognition policy to comply with the provisions of ASC 605-25-05.
 
Cost of Goods Sold
 
We have included in cost of goods sold all costs which are directly related to the generation of revenue. These costs include primarily the cost of the product plus the shipping costs.
 
Selling, General, and Administrative Expenses

We have included in selling, general, and administrative expenses all other costs which support the Company’s operations but which are not includable as a cost of sales. These include primarily payroll, facility costs such as rent and utilities, selling expenses such as commissions and advertising, and other administrative costs including professional fees.  Advertising costs are expensed as incurred.
 
Cash and Cash Equivalents
 
Cash equivalents include all highly liquid debt instruments with original maturities of three months or less which are not securing any corporate obligations.
 
Accounts Receivable
 
The Company provides an allowance for doubtful accounts equal to the estimated uncollectible amounts.  The Company’s estimate is based on historical collection experience and a review of the current status of trade accounts receivable.  It is reasonably possible that the Company’s estimate of the allowance for doubtful accounts will change.  Accounts receivable are presented net of an allowance for doubtful accounts of $16,215 and $22,061 at June 30, 2011 and December 31, 2010, respectively.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
Property and Equipment
 
Property and equipment are valued at cost.  Depreciation is provided over the estimated useful lives up to five years using the straight-line method.  Leasehold improvements are depreciated on a straight-line basis over the term of the lease.
 
The estimated service lives of property and equipment are as follows:
 
Computer Equipment
                             3 years
Office Furniture and Fixtures 
                             5 years
 
Inventories
 
Inventory is valued at the lower of cost or market and is determined by the first-in, first-out method.

Income Taxes

Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets, including tax loss and credit carryforwards, and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
 
Deferred income tax expense represents the change during the period in the deferred tax assets and deferred tax liabilities. The components of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics.  Realization of the deferred tax asset is dependent on generating sufficient taxable income in future years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.
 
Fair Value of Financial Instruments

The carrying amount of the Company’s cash and cash equivalents, accounts receivable, notes payable, line of credit, accounts payable and accrued expenses, none of which is held for trading, approximates their estimated fair values due to the short-term maturities of those financial instruments.

The Company adopted ASC 820-10, “Fair Value Measurements”, which provides a framework for measuring fair value under GAAP.  ASC 820-10 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.  ASC 820-10 requires that valuation techniques maximize the use of observable inputs and minimize the use of unobservable inputs. 
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

Long-Lived Assets
 
The Company reviews its property and equipment and any identifiable intangibles for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. The test for impairment is required to be performed by management at least annually. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the future undiscounted operating cash flow expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of carrying amount or fair value less costs to sell.
 
As of June 30, 2011, the Company’s management believes there is no impairment of its long-lived assets.  There can be no assurance, however, that market conditions will not change which could result in impairment of long-lived assets in the future.
 
Comprehensive Income

ASC 220-10-15 “Reporting Comprehensive Income,” establishes standards for reporting and displaying of comprehensive income, its components and accumulated balances.  Comprehensive income is defined to include all changes in equity except those resulting from investments by owners and distributions to owners.  Among other disclosures, ASC 220-10-15 requires that all items that are required to be recognized under current accounting standards as components of comprehensive income be reported in a financial statement that is displayed with the same prominence as other financial statements.  The Company does not have any items of comprehensive income in any of the periods presented.
 
Advertising

The Company follows the policy of charging the costs of advertising to expenses incurred. The Company incurred advertising costs in the amount of $7,525 and $1,910 for the three and $17,482 and $9,566 for the six months ended June 30, 2011 and 2010, respectively.

Basic and Diluted Income (Loss) Per Share

Basic net earnings per share is based on the weighted average number of shares outstanding during the period, while fully-diluted net earnings per share is based on the weighted average number of shares of common stock and potentially dilutive securities assumed to be outstanding during the period using the treasury stock method. Potentially dilutive securities consist of options, warrants, and convertible notes to purchase common stock. Basic and diluted net loss per share is computed based on the weighted average number of shares of common stock outstanding during the period.
 
The Company uses the treasury stock method to calculate the impact of outstanding stock options and warrants. Stock options and warrants for which the exercise price exceeds the average market price over the period have an anti-dilutive effect on earnings per common share and, accordingly, are excluded from the calculation. For the three and six months ended June 30, 2011, diluted net loss per share does not include potential common shares derived from convertible notes payable, stock options and warrants because as a result of the Company incurring losses, their effect would have been anti-dilutive.
 
Diluted earnings per shares was computed as follows for the six months ended June 30, 2011:

   
Income
    
Shares
    
Per-Share
  
   
(Numerator)
    
(Denominator)
    
Amount
  
Basic earnings per share
  
$
732,732
      
218,856,136
    
$
0.003
  
                         
Effect of  Dilutive Securities:
                        
    Warrants and options
            
   83,7463,875
          
Conversion of  notes and interest to common stock:
                        
Additional shares reserved for convertible principal and interest
            
391,425,600
          
Decrease in interest expense due to assured conversion
    
370,634
                  
Remove gain on revaluation of conversion option liability
    
(887,390
)
                
   Shares accrued, not yet issued
            
  48,685,624
          
                         
Diluted earnings per share
  
$
215,976
      
742,714,235
    
$
0.001
  
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
Anti-dilutive shares for the six months ended June 30, 2011:
 
For the six months ended June 30, 2011, the Company excluded warrants to purchase 93,500,000 shares because the warrant exercise prices were greater than the average market price of the common shares.  In addition, the Company also excluded 19,875,000 shares issuable upon the exercise of options at $0.009-$0.0096 per share.

Going Concern

The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern.  The Company’s current liabilities exceeded its current assets by $4,660,837 and $6,115,720 as of June 30, 2011 and December 31, 2010, respectively.   However, the Company has reported a net income for the three and six months ended June 30, 2011, and a net loss for the year ended December 31, 2010.  The net loss for the twelve months ended December 31, 2010 was  due to non-cash charges primarily related to issuance of common stock warrants and changes in fair values of conversion features of debt.

The Company is working to manage its current liabilities while it continues to make changes in operations to further improve its cash flow and liquidity position. Management believes the Company will generate sufficient capital from operations and from debt and equity financing in order to satisfy current liabilities in the succeeding twelve months.  Management’s belief is based on the Company’s operating plans, which in turn is based on assumptions that may prove to be incorrect.

If the Company’s the cash flow from operations is insufficient, the Company may require additional financing in order to execute its operating plan and continue as a going concern.  The Company cannot predict whether this additional financing will be in the form of equity or debt, or be in another form. The Company may not be able to obtain the necessary additional capital on a timely basis, on acceptable terms, or at all.  In any of these events, the Company may be unable to implement its current plans for expansion, repay its debt obligations as they become due or respond to competitive pressures, any of which circumstances would have a material adverse effect on its business, prospects, financial condition and results of operations. The Company has not made any adjustments to the financial statements which would be necessary should the Company not be able to continue as a going concern.

Concentrations of Credit Risk
 
Financial instruments and related items, which potentially subject the Company to concentrations of credit risk, consist primarily of cash, cash equivalents and trade receivables. The Company places its cash and temporary cash in investments with credit quality institutions. At times, such investments may be in excess of applicable government mandated insurance limit. At June 30, 2011 and 2010, trade receivables from the Company’s largest customer amounted to 94% and 93%, respectively, of total trade receivables.   
 
Stock-Based Compensation

Effective January 1, 2006, the Company adopted FASB ASC 718-40. This statement requires the Company to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award.  That cost is recognized over the period in which the employee is required to provide service in exchange for the award, which is usually the vesting period.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

In August 2005, the Company’s commitments to issue shares of common stock first exceeded its authorized common stock. At this time, the Company began to value its stock options via the liability method of accounting. Pursuant to guidance in ASC 718-40 the cost of these options are valued via the Black-Scholes valuation method when issued, and re-valued at each reporting period.  The gain or loss from this revaluation is charged to operations during the period.  Options expense and gain or loss on revaluation during the three and six months ended June 30, 2011 and 2010 are summarized in the table below: 

   
For the three months
    
For the Six Months
  
   
ended
    
ended
  
   
6/30/2011
    
6/30/2010
    
6/30/2011
    
6/30/2010
  
                         
Option expense
   $ -     $ 50,541     $ -     $ 79,442  
                                 
(Gain) loss on revaluation of options
   $ (43,293 )   $ 39,998     $ (64,573 )   $ 124,358  

Significant Recent Accounting Pronouncements
 
Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying financial statements.

3. ACCOUNTS RECEIVABLE
 
At June 30, 2011 and December 31, 2010, accounts receivable consists of:
 
   
June 30, 2011
    
December 31, 2010
  
Accounts receivable from customers
  
$
417,417
    
$
449,620
  
Allowance for doubtful accounts
    
(16,215
)
    
(22,061
)
Accounts receivable, net
  
$
401,202
    
$
427,559
  

4.  LOAN RECEIVABLE

The balance of loan receivable consisted of a loan to Pasta Italiana, Inc. (“Pasta”) in the net carrying amount of $136,550 at June 30, 2011 and $138,050 at December 31, 2010, respectively.  This note bears interest at the rate of 15% per annum, payable in shares of Pasta stock. 
 
5. INVENTORY

Inventory consists of molecular gastronomy products and other products which are warehoused in Naples, Florida; and prepaid products held by our vendors. At June 30, 2011 and December 31, 2010, finished goods inventory was $42,719 and $52,657, respectively.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
6. PROPERTY AND EQUIPMENT

A summary of property and equipment at June 30, 2011 and December 31, 2010, is as follows:

   
June 30, 2011
    
December 31, 2010
  
Computer equipment
  
$
321,380
    
$
320,800
  
Furniture and fixtures
    
74,844
      
67,298
  
     
396,224
      
388,098
  
Less accumulated depreciation and amortization
    
(372,162
) 
    
(364,310
) 
Total
  
$
24,062
    
$
23,788
  

Depreciation and amortization expense amounted to $3,490 and $6,858  for the three months ended June 30, 2011 and 2010, respectively. Depreciation and amortization expense amounted to $7,852 and $14,618  for the six months ended June 30, 2011 and 2010, respectively.

7. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES
 
Accounts payable and accrued liabilities at June 30, 2011 and December 31, 2010 are as follows:
 
   
June 30, 2011
    
December 31, 2010
  
Trade payables
  
$
746,575
    
$
788,137
  
Accrued payroll and commissions
    
8,217
      
27,024
  
Total accounts payable and accrued liabilities  - non-related parties
  
$
754,792
    
$
815,161
  
 
At June 30, 2011 and December 31, 2010, accrued liabilities to related parties in the amounts of $214,866 and $244,645, respectively, consisted of accrued payroll and payroll related benefits.
 
8. ACCRUED INTEREST

Accrued interest on the Company’s convertible notes payable is convertible at the option of the note holders into the Company’s common stock at price ranging from of $0.005 to $0.010 per share.  There is a beneficial conversion feature embedded in the convertible accrued interest, which can be exercised at any time by the note holders. The Company is amortizing this beneficial conversion feature over the life of the related notes payable.  Certain of the notes payable have exceeded their stated terms, and are still outstanding; in those instances, the Company expenses the value of the beneficial conversion feature on the accrued interest immediately.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
During the three months ended June 30, 2011 and 2010, the amounts of $29,050 and $33,732, respectively, were credited to additional paid-in capital as a discount on convertible interest. The aggregate amount of discounts on convertible interest charged to operations during the three months ended June 30, 2011 and 2010 was $43,498 and $31,196, respectively.

During the six months ended June 30, 2011 and 2010, the amounts of $60,783 and $67,852, respectively, were credited to additional paid-in capital as a discount on convertible interest. The aggregate amount of amortization of discounts on accrued convertible interest charged to operations during the six months ended June 30, 2011 and 2010 was $82,800 and $61,744, respectively.

At June 30, 2011 and December 31, 2010, the Company has the following accrued interest on its balance sheet:

June 30, 2011:
  
Gross
    
Discount
    
Net
  
Non-related parties
  
$
667,648
    
$
(16,555
) 
  
$
651,093
  
Related parties
    
36,190
      
-
      
36,190
  
Total
  
$
703,838
    
$
(16,555
) 
  
$
687,283
  

December 31, 2010:
  
Gross
    
Discount
    
Net
  
Non-related parties
  
$
685,448
    
$ 
(38,572
)
  
$
646,876
  
Related parties
    
197,786
      
-
      
197,786
  
Total
  
$
883,234
    
$
38,572
    
$
844,662
  

Certain of the accrued interest is convertible in to shares of the Company’s common stock at $0.005 per share. At June 30, 2011, convertible accrued interest was $703,837 which is convertible into 140,767,400 shares of common stock; at December 31, 2010, convertible accrued interest was $844,662 which was convertible into 165,053,920 shares of common stock.

9. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES

   
June 30, 2011
    
December 31, 2010
  
Convertible secured note payable in the original amount of $350,000 to Alpha Capital Aktiengesselschaft (“Alpha Capital”), dated February 25, 2005. This note consists of $100,000 outstanding under a previous note payable which was cancelled on February 25, 2005, and $250,000 of new borrowings. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note entered technical default status on May 16, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on February 24, 2007.  Upon default, the note’s interest rate increased to 15% per annum, and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $250,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005. Accrued interest is convertible into common stock of the Company at a conversion price of $0.005 per share. Interest in the amount of 6,659 and $6,880 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $13,464 and $13,685 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006 the note holder converted $5,000 into shares of common stock. During the twelve months ended December 31, 2006 the holder of the note converted $27,865 of accrued interest into common stock. During the six months ended June 30, 2011, the note holder converted $21,000 of principal and $11,355 of accrued interest into 6,471,033 shares of common stock. This note was initially past due at December 31, 2008. This note was previously extended until January 1, 2010. During the three months ended June 30, 2010, the noteholder agreed to further extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
  
 $
 324,000 
    
 $
 345,000
  
                 
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
   
June 30, 2011
    
December 31, 2010
  
Convertible note payable in the original amount of $100,000 to Joel Gold, a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible by the holder into common stock of the Company at a conversion price of $0.005 per share.  A beneficial conversion feature in the amount of $100,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004 and 2005. Accrued interest is convertible by the holder into common stock of the Company at maturity of the note at a price of $0.005 per share. Interest in the amount of $317 and $498 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $810 and $991 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006, $75,000 of the principal amount was converted into common stock. During the three months ended June 30, 2011, the Company entered into an agreement with the noteholder whereby the Company, committed ot issue 4,635,682 shares of common stock for the conversion of $23,298 of convertible accrued interest, and the noteholder forgave the principal of the note in the amount of $25,000.  This resulted in a gain on the extinguishment of debt in the amount of $25,120.
    
  -
      
  25,000
  
             
Convertible note in the amount of $85,000 originally payable to Briolette Investments, Ltd, dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on March 11, 2006. The note is convertible into common stock of the Company at a conversion price of  $0.005 per share. A beneficial conversion feature  in the amount of $85,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. On December 21, 2006, this note was transferred to Whalehaven Capital Fund, Ltd. (“Whalehaven”). Accrued interest is convertible by the holder into common stock of the Company at a price of $0.005 per share. Interest in the amount of $758 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,507 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2005, the note holder converted $44,000 of the note payable into common stock. During the twelve months ended December 31, 2006, the Company made a $3,000 cash payment on the principal amount of the note. During the year ended December 31, 2009, the noteholder agreed to extend the maturity date to February 15, 2010.  During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
    
 38,000  
      
 38,000  
  
                 
Convertible note payable in the amount of $80,000 to Brown Door, Inc.,  dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on March 11, 2006. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $80,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible by the holder into common stock of the Company at maturity of the note at a price of $0.005 per share. Interest in the amount of $684 and $1,596 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $2,263 and $3,175 was accrued on this note during the three months ended March 31, 2011 and 2010, respectively. During the three months ended June 30, 2011, the Company entered into an agreement with the note holder for the extinguishment of the debt, whereby the Company made a cash payment of $90,875, which represented a payment of $68,000 of principal and $22,875 of accrued interest.  This transaction resulted in a gain on the extinguishment of debt in the amount of $34,998.
    
  -
      
 80,000
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
   
June 30, 2011
    
December 31, 2010
  
Convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite numbers of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was technical default as of May 16, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on February 24, 2007. Upon default, the note’s interest rate increased to 15% per annum, and the note became due immediately. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.005 per share.  A beneficial conversion feature in the amount of $50,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in May, 2005.  Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $798 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,587 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006, $10,000 of principal and $589 of accrued interest was converted into common stock. This note was initially past due at December 31, 2008. During the year ended December 31, 2009, the noteholder agreed to extend the maturity date to February 15, 2010. During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date to April 15, 2011. This note is past due as of June 30, 2011.
    
40,000
      
40,000
  
                 
Convertible note payable in the amount of $50,000 to Oppenheimer & Co., / Custodian for Joel Gold IRA, a related party, dated March 14, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $50,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006.  Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $366 and $998 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,353 and $1,985 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.   During the three months ended June 30, 2011, the Company committed to issue 15,728,964 shares of common stock for the conversion of $50,000 of principal and $28,645 of accrued interest.
    
  -
      
 50,000 
  
                 
16 Convertible note payable in the original amount of $30,000 to Huo Hua dated May 9, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006.  The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005 and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $390 and $400 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $785 and $795 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006, the note holder converted $10,000 of principal into common stock. This note is past due at June 30, 2011 and December 31, 2010.
    
 20,000 
      
 20,000 
  
                 
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

   
June 30, 2011
    
December 31, 2010
  
Convertible note payable in the amount of $25,000 to Joel Gold, a board member and related party, dated January 25, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on January 25, 2007.  The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005, 2006, and 2007. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $317 and $498 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively.  Interest in the amount of $810 and $991 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the three months ended June 30, 2011, the Company committed to issue 502,136 shares of common stock for the conversion of $25,000 of principal and $12,673 of accrued interest. This resulted in a gain of $120 on the conversion.
    
  -
      
 25,000
  
             
Convertible note payable in the amount of $25,000 to The Jay & Kathleen Morren Trust dated January 25, 2005. The note bears interest at the rate of 6% per annum, has no provisions for a default or past due rate and was due in full on January 25, 2007.  The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005, 2006, and 2007. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $160 and $373 was accrued on this note during the three months ended June 30, 2011 and 2010 respectively. Interest in the amount of $529 and $742 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the three months ended June 30, 2011, the Company entered into an agreement with the note holder for the extinguishment of the debt. The Company made a cash payment of $25,938, which represented a payment of $21,250 of principal and $4,716 of accrued interest.  This transaction resulted in a gain on the extinguishment of debt in the amount of $8,466.
    
  -
      
 25,000 
  
                 
Convertible note payable in the amount of $10,000 to Lauren M. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $169 and $200 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $366 and $397 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the three months ended June 30, 2011, the Company committed to issue 1,525,916 shares of common stock for the conversion of $10,000 of principal and $5,349 of accrued interest.  This resulted in a gain of $90 on the conversion.
    
-
      
10,000
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

   
June 30, 2011
    
December 31, 2010
  
Convertible note payable in the amount of $10,000 to Richard D. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $169 and $200 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $366 and $397 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the three months ended June 30, 2011, the Company committed to issue 1,525,916 shares of common stock for the conversion of $10,000 of principal and $5,349 of accrued interest. This resulted in a gain of $90 on the conversion.
    
  -
      
 10,000
  
             
Convertible note payable in the amount of $10,000 to Christian D. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $169 and $200 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $366 and $397 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the three months ended June 30, 2011, the Company committed to issue 1,525,916 shares of common stock for the conversion of $10,000 of principal and $5,349 of accrued interest. This resulted in a gain of $90 on the conversion.
    
  -
      
 10,000 
  
                 
Convertible note payable in the amount of $10,000 to Andrew I. Ferrone, a relative of a board member and related party, dated October 12, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was originally due in full on October 12, 2005. On February 25, 2005, an amendment to the convertible notes was signed which extended the term, which resulted in a new maturity date of October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.01 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.01 per share. Interest in the amount of $169 and $200 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $366 and $397 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the three months ended June 30, 2011, the Company committed to issue 1,525,916 shares of common stock for the conversion of $10,000 of principal and $5,349  of accrued interest. This resulted in a gain of $90 on the conversion.
    
  -
      
 10,000
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

   
June 30, 2011
    
December 31, 2010
  
Convertible note payable in the amount of $8,000 to Adrian Neilan dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and is due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $8,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $100 and $160 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively.  Interest in the amount of $257 and $317 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.   During the three months ended June 30, 2011, the Company entered into an agreement with the note holder for the extinguishment of the debt. The Company made a cash payment of $9,099, which represented a payment of $6,800 of principal and $2,311 of accrued interest.  This transaction resulted in a gain on the extinguishment of debt in the amount of $3,511.
    
  -
      
 8,000
  
             
Convertible note payable in the amount of $5,000 to Matthias Mueller dated March 11, 2004. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $5,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2004, 2005, and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $75 and $100 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively.  Interest in the amount of $174 and $199 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the three months ended June 30, 2011, the Company entered into an agreement with the note holder for the extinguishment of the debt. The Company made a cash payment of $5,692, which represented a payment of $4,250 of principal and $1,463  of accrued interest.  This transaction resulted in a gain on the extinguishment of debt in the amount of $2,213.
    
  -
      
 5,000 
  
                 
Convertible secured note payable in the amount of $120,000 to Alpha Capital dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $120,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $1,995  was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $3,967 and $4,304 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the three months ended March 31, 2010, the noteholder converted principal in the amount of $20,000 into common stock.  During the twelve months ended December 31, 2009, the  noteholder  agreed to extend the maturity date of this note until January 1, 2010.  In April 2010, the noteholder agreed to extend the maturity date of this note until June 15, 2010. This note is past due at June 30, 2011 and December 31, 2010.
    
 100,000 
      
 100,000 
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

   
June 30, 2011
    
December 31, 2010
  
Convertible secured note payable in the amount of $30,000 to Whalehaven Capital dated August 25, 2005.  We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $540 and $798 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,074 and $1,587 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the three months ended September 30, 2010, the Company issued 4,400,000 shares of common stock for the conversion of $19,047 of accrued interest and $2,953 of principal.  During the year ended December 31, 2009, the noteholder agreed to extend the maturity date until February 15, 2010. In April, 2010, the noteholder agreed to extend the maturity date of this note until June 15, 2010. This note was past due at June 30, 2011 and December 31, 2010.
    
 27,047
      
 27,047
  
             
Convertible secured note payable in the original amount of $25,000 to Asher Brand, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default as of November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision.  The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $300 was accrued on this note during the three months ended June 30, 2011 and 2010. Interest in the amount of $596 and $646 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months ended December 31, 2008, the holder of the note converted an additional $3,000 of principal into common stock. During the twelve  months ended December 31, 2009, the holder converted $2,000 of principal and $1,058 of accrued interest into common stock.  During the three months ended March 31, 2010, the holder converted $3,000 of principal and $1,043 of accrued interest into common stock. The noteholder has agreed to extend the maturity date of this note until January 1, 2010.   During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as June 30, 2011.
    
 15,000
      
 15,000 
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

 
June 30, 2011
December 31, 2010
Convertible secured note payable in the original amount of $25,000 to Momona Capital, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default at November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision.  The note is convertible into common stock of the Company at a conversion of $0.005 per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $160 and $258 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively.  Interest in the amount of $317 and $597 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months need December 31, 2008, the holder of the note converted an additional $5,000 principal into common stock.  During the three months ended March 31, 2010, the holder of the note converted $5,000 of principal into common stock. During the three months ended September 30, 2010, the Company issued 1,000,000 shares of common stock for the conversion of $5,000 of principal.  In April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010.  During the three  months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
     8,000       8,000  
         
Convertible secured note payable in the amount of $10,000 to Lane Ventures dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance.  These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities.  This note was in technical default at November 13, 2005.  The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.005 per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005.  Accrued interest is convertible into common stock of the Company at a price of $0.005 per share. Interest in the amount of $119 was accrued on this note during the three months ended June 30, 2011 and 2010. Interest in the amount of $238 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $4,000 of principal and $1,467 of accrued interest into common stock. In April 2009, the noteholder  agreed to extend the maturity date of this note until January 1, 2010. During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
     6,000       6,000  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

 
June 30, 2011
December 31, 2010
Secured note payable in the amount of $120,000 to Alpha Capital, dated February 7, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on February 7, 2007. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at May 8, 2006. At this time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.005 per share. This note entered technical default on October 31, 2007.  The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $95,588 and amortized this discount to interest expense when the note entered default status in October 2007. On March 12, 2008, the Company extended this note to March 4, 2009.  As consideration for the extension of this notes, the Company issued five-year warrants as follows: warrants to purchase 24,000,000 shares of common stock at $0.0115 per share; 6,000,000 shares of common stock at $0.011 per share; and 2,400,000 shares of common stock at $0.005 per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $126,465. This transaction was accounted for as an extinguishment of debt, and a loss of $126,465 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $4,487 was accrued on this note during the three months ended June 30, 2011 and 2010. Interest in the amount of $8,926 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. In April 2009, the noteholder agreed to extend this note to April 1, 2009.  During the three  months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
     120,000       120,000  
         
Secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006. The note originally carried interest at the rate of 15% per annum, and was due in full on February 7, 2007. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at May 8, 2006. At this time, the interest rate increased to 20% and the note became immediately due and payable.   During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the note and accrued interest into common stock of the Company at a rate of $0.005 per share. This note entered technical default on October 31, 2007.  The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $23,897 and amortized this discount to interest expense when the note entered default status in October 2007.    On March 12, 2008, the Company extended this note to March 4, 2009.  As consideration for the extension of this note, the Company issued five-year warrants as follows: warrants to purchase 6,000,000 shares of common stock at $0.0115 per share; 1,500,000 shares of common stock at $0.011 per share; and 600,000 shares of common stock at $0.005 per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $31,616. This transaction was accounted for as an extinguishment of debt, and a loss of $31,616 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $1,122 was accrued on this note during the three months ended June 30, 2011 and 2010. Interest in the amount of $2,231 and $2,256 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. In April 2009, the noteholder agreed to extend this note to February 15, 2010. During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
     30,000       30,000  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

 
June 30, 2011
December 31, 2010
Note payable in the amount of $75,000 to Michael Ferrone, dated August 2, 2004. The note bears interest at the rate of 8% per annum, and was due in full on February 2, 2005.  On September 30, 2008, this note was extended to December 31, 2009 in exchange for adding a convertibility feature to the note. This feature allows for conversion to common stock at a price of $0.005 per share. The Company valued this beneficial conversion feature at the amount of $89,945 using the Black-Scholes valuation model.  $75,000 of this amount was charged to discount on the note. Interest in the amount of $1,385 and $1,496 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively.  Interest in the amount of $2,865 and $2,975 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.  During the six months ended June 30, 2011, the Company entered into an agreement with the note holder for the extinguishment of the debt. The Company made a cash payment of $25,000, which represented a payment of principal, the Company also agreed to make a cash payment in the amount of $12,500 in February 2012, which has been classified as a liability on the Company’s balance sheet.  The noteholder forgave the accrued interest on this note in the amount of $41,371. This transaction resulted in a gain on the extinguishment of debt in the amount of $78,871.
     -       75,000  
         
Secured note payable in the amount of $10,000 to Alpha Capital, dated May 19, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on November 19, 2006. The Company is not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at February 20 2006. At this time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.005 per share. This note entered technical default on October 31, 2007. The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $7,966 and amortized this discount to interest expense when the note entered default status in October 2007.  On March 12, 2008, the Company extended this note to March 4, 2009.  As consideration for the extension of this notes, the Company issued five-year warrants as follows: warrants to purchase 2,000,000 shares of common stock at $0.0115 per share; 500,000 shares of common stock at $0.011 per share; and 200,000 shares of common stock at $0.005 per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $10,539. This transaction was accounted for as an extinguishment of debt, and a loss of $10,539 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $373 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $742 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the three months ended June 30, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note is past due as of June 30, 2011.
     10,000       10,000  
                 
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

   
June 30, 2011
    
December 31, 2010
  
Twenty-nine convertible notes payable in the amount of $4,500 each to Sam Klepfish, the Company’s CEO and a related party, dated the first of the month beginning on November 1, 2006. Pursuant to the Company’s employment agreement with Mr. Klepfish, the amount of $4,500 in salary is accrued each month to a note payable. These notes bear interest at the rate of 8% per annum and have no due date. These notes and accrued interest are convertible into common stock of the Company at a rate of $0.005 per share. Beneficial conversion features in the aggregate amount of $9,000 for the year ended December 31, 2006, $39,190 for the year ended December 31, 2007, $58,464 for the year ended December 31, 2008, and $8,100 for the three months ended March 31, 2009 were calculated using the Black-Scholes valuation model. Since these notes are payable on demand, the value of these discounts were charged immediately to interest expense. Interest in the amount of $2,661 and $2,603 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $5,236 and $5,178 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
    
 130,500 
      
 130,500 
  
                 
Note payable in the original amount of $25,787 to Microsoft Corporation dated May 3, 2006. The note bears interest at the rate of 9.7% per annum, and is payable in 60 monthly payments of $557 beginning October 1, 2006. Principal in the amounts of $1,607 and $170 were paid on this note during the three months ended June 30, 2011 and 2010, respectively. Principal in the amounts of $3,175 and $66 were paid on this note during the six months ended June 30, 2011 and 2010, respectively.
    
 1,640 
      
 4,815 
  
                 
Convertible secured note payable in the amount of $200,000 to Alpha Capital, dated December 31, 2008.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest is convertible into common stock of the Company at the rate of $0.005 per share.  Also issued with this note are warrants to purchase 40,000,000 shares of the Company’s common stock at a price of $0.005 per share.  The Company calculated a discount to the note in the amount of $200,000, and recorded $30,526 and $65,619 amortization for the three and six months ended June 30, 2011. Interest in the amount of $1,436 and $4,587 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $3,337 and $7,032 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively. During the twelve months ended December 31, 2010, the Company made $80,000 payment on the principle of this note. During the three and months ended June 30, 2011, the Company made $24,000, and $48,000 in principal payments on this note, respectively.
    
 56,000
      
 104,000
  
             
Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $230,000 to Alpha Capital, dated January 1, 2009.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest are convertible into shares of common stock of the Company at a rate of $0.005 per share. The Company calculated a discount to the note in the amount of $230,000, and recorded $72,104 and $118,234 amortization for this discount during the three and six months ended June 30, 2011. Interest in the amount of $4,587 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $9,125 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
    
 230,000 
      
 230,000 
  
                 

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

    June 30, 2011     December 31, 2010  
Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven Capital, dated January 1, 2009.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.005 per share.  The Company calculated a discount to the note in the amount of $38,000, and recorded $11,913 and $19,534 amortization for this discount during the three and six months ended June 30, 2011.  Interest in the amount of $1,420 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $2,825 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
     38,000       38,000  
                 
Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $25,310 to Asher Brand, dated January 1, 2009.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.005 per share. The Company calculated a discount to the note in the amount of $25,310, and recorded $7,935 and $13,011 of amortization for this discount during the three and six months ended June 30, 2011, respectively. Interest in the amount of $504 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,003 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
     25,310       25,310  
                 
Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $25,310 to Momona Capital, dated January 1, 2009.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.005 per share. The Company calculated a discount to the note in the amount of $25,310, and recorded $7,935 and $13,011 of amortization for this discount during the three and six months ended June 30, 2011. Interest in the amount of $504 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $1,003 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
     25,310       25,310  
                 
Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $10,124 to Lane Ventures, dated January 1, 2009.  This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011.  Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.005 per share.  The Company calculated a discount to the note in the amount of $10,124, and recorded $3,147 and $5,205 amortization for this discount during the three and six months ended June 30, 2011. Interest in the amount of $203 was accrued on this note during the three months ended June 30, 2011 and 2010, respectively. Interest in the amount of $403 was accrued on this note during the six months ended June 30, 2011 and 2010, respectively.
     10,124       10,124  
                 
    $ 1,254,935     $ 1,660,106  
 
   
Note
    
Unamortized
    
Net of
  
June 30, 2011:
  
Amount
    
Discounts
    
Discount
  
Notes payable - current portion
  
$
1,124,435
    
$
(57,932
) 
  
$
1,066,503
  
Notes payable - related parties, current portion
    
130,500
      
-
      
130,500
  
Total
  
$
1,254,935
    
$
(57,932
)
  
$
1,197,003
  

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
   
Note
    
Unamortized
    
Net of
  
December 31, 2010:
  
Amount
    
Discounts
    
Discount
  
Notes payable - current portion
  
$
1,314,606
    
$
(292,545
) 
  
$
1,022,061
  
Notes payable - related parties, current portion
    
345,500
      
-
      
345,500
  
Total
  
$
1,660,106
    
$
(292,545
) 
  
$
1,367,561
  
 
   
For the Three Months
  
   
June 30,
  
   
2011
    
2010
  
Discount on Notes Payable amortized to interest expense:
  
$
133,585
    
$
20,615
  

   
For the Six Months
  
   
June 30,
  
   
2011
    
2010
  
Discount on Notes Payable amortized to interest expense:
  
$
234,615
    
$
33,667
  


Gain from the extinguishment of debt

During the three months ended June 30, 2011, the Company entered into agreements (the “Notes Settlement Agreements”) with several convertible note holders regarding  thirteen convertible notes in the aggregate amount of $333,000  principal and $236,924  accrued interest.  Pursuant to the Note Settlement Agreements, the Company made cash payments in the aggregate amount of $181,604 and agreed to pay an additional $12,500 by February 15, 2012.  The Company also  committed to issue a total of 33,986,996 shares of its common stock to the note holders. The Notes Settlement Agreements  resulted in an aggregate gain on extinguishment of debt in the amount of $165,325.

Conversion Options Embedded in Convertible Notes

The Company accounts for conversion options embedded in convertible notes in accordance with FASB ASC 815-10-05 ‘‘Accounting for Derivative Instruments and Hedging Activities’’ and FASB ASC 815-40-05 ‘‘Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock”. ASC 815-10-05 generally requires companies to bifurcate conversion options embedded in convertible notes from their host instruments and to account for them as free standing derivative financial instruments in accordance with ASC 815-40-05.

At June 30, 2011 and December 31, 2010 the Company had outstanding $1,253,291 and $1,655,291 in principal, respectively, of various convertible notes with embedded conversion options accounted for as free standing derivative financial instruments in accordance with ASC 815-10-05 and ASC 815-40-05 .  The fair value of these embedded conversion options was $1,780,874 and $2,465,565 at June 30, 2011 and December 31, 2010, respectively.  The fair value of these embedded conversion options were estimated at June 30, 2011 using the Black-Scholes option pricing model with the following assumptions:  risk free interest rate of 0.10%; expected dividend yield of 0%; expected option life of 10; and volatility of 92.52%.  The fair value of these embedded conversion options were estimated at December 31, 2010 using the Black-Scholes option pricing model with the following assumptions:  risk free interest rate of 0.20%; expected dividend yield of 0%; expected option life of 10; and volatility of 119.60%.  The expected term of 10 years was used for all notes in both periods because several of the notes are currently or have been in default, and accordingly the term of the note is deemed not relevant as a variable for the Black-Scholes calculation.  The Company revalues the conversion options at each reporting period, and charges any change in value to operations. During the three months ended June 30, 2011 and 2010, the Company recorded a gain of $188,075 and a loss of $506,149, respectively, due to the change in value of the conversion option liability.  During the six months ended June 30, 2011 and 2010, the Company recorded a gain of $265,801 and a loss of $1,327,336, respectively, due to the change in value of the conversion option liability. If all convertible options were converted, 250,658,200 additional shares would be issuable.
  
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

When convertible notes payable are satisfied by payment or by conversion to equity, the Company revalues the related conversion option liability at the time of the payment or conversion.  The conversion option liability is then relieved by this amount, which is charged to additional paid-in capital.  During the three months ended June 30, 2011 and 2010, a conversion option in the amount of $385,897 and $51,028, respectively, was transferred from liability to equity due to the conversion or payment of the related convertible notes payable. During the six months ended June 30, 2011 and 2010, a conversion option in the amount of $418,890 and $93,659, respectively, was transferred from liability to equity due to the conversion or payment of the related convertible notes payable.

Discounts on notes payable

The Company calculates the fair value of any beneficial conversion features embedded in its convertible notes via the Black-Scholes valuation method. The Company also calculates the fair value of any detachable warrants offered with its convertible notes via the Black-Scholes valuation method.  The instruments are considered discounts to the notes, to the extent the aggregate value of the warrants and conversion features do not exceed the face value of the notes. These discounts are amortized to interest expense via the effective interest method over the term of the notes.  The fair value of these instruments is expensed to interest expense to the extent that the value of these instruments exceeds the face value of the notes.

Extension of notes payable

The Company accounts for modifications of its notes payable according to the guidance in FASB ASC 470-50-40. Pursuant to ASC 470-50-40, changes to an existing note should be accounted for as an extinguishment of the note with resultant gain or loss if the present value of the cash flows from the new note vary by  more than 10% from the present value of the cash flows from the original note.  ASC 470-50-40 provides an exception to this rule for the addition of conversion options accounted for as a derivative liability.
 
During the year ended December 31, 2009, the Company negotiated the extension of its notes payable in the aggregate amount of $587,000.  The Company extended the maturity date of these notes until January  1, 2010.  These notes, along with two additional notes payable in the aggregate amount of $150,000, contained certain provisions for a default interest rate.  The Company negotiated an agreement with the noteholders and the noteholders agreed to reinstate the original interest rate of 8% per annum.

During the year ended December 31, 2009, the Company negotiated the extension of certain of its notes payable in the aggregate amount of $138,000.  The Company extended the maturity date of these notes until February 15, 2010.  During the year ended December 31, 2010, as described below, the Company negotiated the extension of these notes payable, and the maturity dates of these notes to either June 15, 2010 or April 15, 2011.

During the year ended December 31, 2010, the Company negotiated the extension of nine of its notes payable in the aggregate amount of $617,000, to April 15, 2011.  The Company also negotiated the extension of two of its notes payable in the aggregate amount of $130,000 until June 15, 2010.

 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)

Embedded conversion features of notes payable:
 
The Company values embedded conversion features utilizing the Black-Scholes valuation model.  Conversion options are valued upon issuance, and re-valued at each financial statement reporting date.  Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our conversion option valuation assumptions at June 30, 2011 and 2010:
 
   
June 30,
  
   
2011
    
2010
  
Number of conversion options outstanding
    
250,658,200
      
344,248,800
  
Value at June 30,
  
$
1,780,875
    
$
2,634,502
  
Number of conversion options issued during the period
    
-
      
-
  
Value of conversion options issued during the period
  
$
-
    
$
-
  
Number of conversion options exercised or underlying   
   notes paid during the period
    
69,100,000
      
12,000,000
  
Value of conversion options exercised or underlying  
   notes paid during the period
  
$
385,897
    
$
77,826
  
Revaluation (loss) during the period
  
$
(188,075
) 
  
$
(1,327,336
) 
                 
Black-Scholes model variables:
                
Volatility
  
92.52– 110.66
% 
  
188.71-266.73
% 
Dividends
    
-
      
-
  
Risk-free interest rates
    
0.10-0.19
%
    
0.20
%
Term (years)
    
10
      
10
  
 
10. INCOME TAXES
 
Deferred income taxes result from the temporary differences arising from the use of accelerated depreciation methods for income tax purposes and the straight-line method for financial statement purposes, and an accumulation of net operating loss carryforwards for income tax purposes with a valuation allowance against the carryforwards for book purposes.
 
In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. Included in deferred tax assets are Federal and State net operating loss carryforwards of approximately $4.2 million , which will expire beginning in 2025.  The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Due to significant changes in the Company's ownership, the Company's future use of its existing net operating losses may be limited.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
11. EQUITY

Common Stock

During the six months ended June 30, 2011, the Company had the following issuances of common stock: 

The Company issued 6,471,033 shares of common stock for the conversion of $21,000 of principal and $11,355 of accrued interest of a convertible note payable.    

The Company cancelled 4,000,000 shares that were issued in error by the transfer agent which resulted in duplication of shares of common stock issued to a note holder in a prior period.

Treasury Stock

During the six months ended June 30, 2011, the Company purchased 15,200 shares of the Company’s outstanding common stock.  The purchase price was $99, and the Company recorded the transaction at cost to Treasury stock.
 
Warrants
 
The following table summarizes the significant terms of warrants outstanding at June 30, 2011. These warrants may be settled in cash or via cashless conversion into shares of the Company’s common stock at the request of the warrant holder. These warrants were granted as part of a financing agreement:

Range of
exercise
prices
    
Number of
warrants outstanding
    
Weighted
average
remaining
contractual
life (years)
    
Weighted
average
exercise
price of
outstanding
warrants
    
Number of
warrants exercisable
    
Weighted
average
exercise
price of
exercisable
warrants
  
$
0.0050
      
179,700,000
      
1.17
    
$
0.0050
      
179,700,000
    
$
0.0050
  
                                             
$
0.0110
      
18,500,000
      
0.80
    
$
0.0110
      
18,500,000
    
$
0.0110
  
                                             
$
0.0120
      
1,000,000
      
2.21
    
$
0.0120
      
-
    
$
-
  
                                             
$
0.0115
      
74,000,000
      
1.18
    
$
0.0115
      
74,000,000
    
$
0.0115
  
         
273,200,000
      
1.15
    
$
0.0072 
      
272,200,000
    
$
0.0072
  
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
Transactions involving warrants are summarized as follows:
 
   
Number of
    
Weighted Average
  
   
Warrants
    
Exercise Price
  
Warrants exercisable at December 31, 2010
    
273,200,000
    
$
0.007
  
                 
Granted
    
-
      
-
  
Exercised
    
-
      
-
  
Cancelled / Expired
    
-
      
-
  
                 
Warrants outstanding at June 30, 2011
    
273,200,000
    
$
0.007
  
                 
Exercisable
    
272,200,000
    
$
0.007
  
Not exercisable
    
1,000,000
    
$
0.012
  

Options

The following table summarizes the changes outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company: 
 
                 
Weighted
          
Weighted
  
           
Weighted
    
average
          
average
  
           
average
    
exercise
          
exercise
  
Range of
    
Number of
    
remaining
    
price of
    
Number of
    
price of
  
exercise
    
options
    
contractual
    
outstanding
    
options
    
exercisable
  
prices
    
outstanding
    
life (years)
    
options
    
exercisable
    
options
  
$
0.0050
      
15,000,000
      
0.36
    
$
0.0050
      
15,000,000
    
$
0.0050
  
                                             
$
0.0070
      
22,000,000
      
1.91
    
$
0.0070
      
22,000,000
    
$
0.0070
  
                                             
$
0.0076
      
6,625,000
      
3.75
    
$
0.0076
      
6,625,000
    
$ 
0.0076
  
                                             
$
0.0090
      
6,625,000
      
4.25
    
$
0.0090
      
6,625,000
    
$
0.0090
  
                                             
$
0.0095
      
6,625,000
      
4.00
    
$
0.0095
      
6,625,000
    
$
0.0095
  
                                             
$
0.0096
      
6,625,000
      
4.51
    
$
0.0096
      
6,625,000
    
$
0.0096
  
                                             
         
63,500,000
      
3.14
    
$
0.0073
      
63,500,000
    
$
0.0073
  
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
Transactions involving stock options are summarized as follows:
 
   
Number of
    
Weighted Average
  
   
Shares
    
Exercise Price
  
Options outstanding  at December 31, 2010
    
63,500,000
    
$
0.007
  
                 
 Granted
    
-
      
-
  
Exercised
    
-
      
-
  
Cancelled / Expired
    
-
      
-
  
                 
Options outstanding at June 30, 2011
    
63,500,000
    
$
0.007
  

Aggregate intrinsic value of options outstanding and exercisable at June 30, 2011 and 2010 was $69,650 and $19,500, respectively. Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was $0.008 and $0.0079 as of June 30, 2011 and 2010, respectively, and the exercise price multiplied by the number of options outstanding. During the three months ended June 30, 2011 and 2010, the Company charged $0 and  $50,541, respectively, to operations related to recognized stock-based compensation expense for employee stock options. During the six months ended June 30, 2011 and 2010, the Company charged $0 and  $79,442, respectively, to operations related to recognized stock-based compensation expense for employee stock options.

Accounting for warrants and stock options

The Company accounts for the issuance of common stock purchase warrants, stock options, and other freestanding derivative financial instruments in accordance with the provisions of FASB ASC 815-40-15. Based on the provisions of ASC 815-40-15, the Company classifies, as equity, any contracts that (i) require physical settlement or net-share settlement or (ii) gives the Company a choice of net-cash settlement or settlement in its own shares (physical settlement or net-share settlement). The Company classifies as assets or liabilities any contract that (i) require net-cash settlement or (ii) give the counterparty a choice of net-cash settlement in shares (physical or net-share settlement). At June 30, 2011 and December 31, 2010, the Company has no freestanding derivative financial instruments that require net cash settlement or give the counterparty a choice of net cash settlement or settlement in shares.
  
The fair value of these warrants and stock options is determined utilizing the Black-Scholes valuation model. Through August 2005, these warrants were accounted for by the equity method, whereby the fair value of the warrants was charged to additional paid-in capital. During September, 2005, the number of shares of the Company's common stock issued and issuable exceeded the number of shares of common stock the Company had authorized. As the Company no longer had sufficient shares authorized to settle all of our outstanding contracts, this triggered a change in the manner in which the Company accounts for the warrants and stock options. The Company began to account for these warrants and stock options utilizing the liability method. Pursuant to ASC 815-40-15, “If a contract is reclassified from permanent or temporary equity to an asset or a liability, the change in fair value of the contract during the period the contract was classified as equity should be accounted for as an adjustment to stockholders' equity." Accordingly, during the year ended December 31, 2005, the Company charged the amount of $10,374,536 to stockholders' equity. At the same time, the Company changed the way in which it accounts for the beneficial conversion feature of convertible notes payable (see note 8).
 
The accounting guidance states that the warrants and stock options which are a derivative liability should be revalued each reporting period. The recorded value of such warrants and stock options can fluctuate significantly based on fluctuations in the market value of the underlying securities of the issuer of the warrants and stock options, as well as in the volatility of the stock price during the term used for observation and the term remaining for warrants. During the three months ended June 30, 2011 and 2010, the Company recognized a gain of $154,789 and a loss of $143,164 respectively, for the change in the fair value of the warrant liability and recorded the gain/loss in operations during the three months ended June 30, 2011 and 2010.  During the six months ended June 30, 2011 and 2010, the Company recognized a gain of $299,468 and a loss of $157,664, respectively, for the change in the fair value of the warrant liability and recorded the gain/loss in operations during the six months ended June 30, 2011 and 2010.
 
 
INNOVATIVE FOOD HOLDINGS, INC.
NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2011
(Unaudited)
 
The Company valued warrants and options using the Black-Scholes valuation model utilizing the following variables:
 
   
June 30,
    
December 31,
  
   
2011
    
2010
  
Volatility
    
92.52 - 110.66.
%
    
119.60-336.00
%
Dividends
  
$
-
    
$
-
  
Risk-free interest rates
    
0.10-0.18
%
    
0.19-0.20
%
Term (years)
    
0.48-4.75
      
0.15 - 5.00
  

Insufficient Authorized but Unissued Shares of Common Stock
 
The Company has a potential obligation to issue 775,811,224 and  814,550,200 shares  of common stock upon the conversion of convertible notes and accrued interest, warrants and penalty shares issuable at June 30, 2011, and 2010, respectively.  The Company  had 218,856,136 and 210,981,103 shares  of common stock outstanding at June 30, 2011,  and 2010, respectively, and  500,000,000 shares  of common stock authorized at June 30, 2011,  and 2010.   The Company has potentially exceeded its shares authorized by 494,667,360 and 525,531,303 shares at June 30, 2011 and 2010, respectively.
 
12. FAIR VALUE MEASUREMENTS

Our short-term financial instruments, including cash, accounts payable and other liabilities, consist primarily of instruments without extended maturities, the fair value of which, based on management’s estimates, reasonably approximate their book value.   The fair value of the Company’s stock option, convertible debt features and warrant instruments is determined using option pricing models.
  
As a result of the adoption of ASC 815-40, the Company is required to disclose the fair value measurements required by ASC 820, “Fair Value Measurements and Disclosures.”  The other liabilities recorded at fair value in the balance sheet as of June 30, 2011 are categorized based upon the level of judgment associated with the inputs used to measure their fair value.  Hierarchical levels, defined by ASC 820 are directly related to the amount of subjectivity associated with the inputs to fair valuations of these liabilities are as follows:
 
Level 1 — Inputs are unadjusted, quoted prices in active markets for identical assets or liabilities at the measurement date;
  
Level 2 —  Inputs other than Level 1 inputs that are either directly or indirectly observable; and
  
Level 3 —  Unobservable inputs, for which little or no market data exist, therefore requiring an entity to develop its own assumptions.
 
The following table summarizes the financial liabilities measured at fair value on a recurring basis as of June 30, 2011, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value:
  
   
Level 1
    
Level 2
    
Level 3
    
Liabilities at fair value
  
Warrant liability
  
$
-
    
$
-
    
$
883,707
    
$
883,707
  
Option liability
  
$
-
    
$
-
    
$
272,146
    
$
272,146
  
Conversion option liability
  
$
-
    
$
-
    
$
1,780,874
    
$
1,780,874
  
 
 
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

FORWARD LOOKING STATEMENTS

The following discussion should be read in conjunction with the consolidated financial statements and the related notes thereto, as well as all other related notes, and financial and operational references, appearing elsewhere in this document.
 
Certain information contained in this discussion and elsewhere in this report may include "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and is subject to the safe harbor created by that act. The safe harbor created by the Securities Litigation Reform Act will not apply to certain  "forward looking statements” because we issued "penny stock" (as defined in Section 3(a)(51) of the Securities Exchange Act of 1934 and Rule 3a51-1 under the Exchange Act) during the three year period preceding the date(s) on which those forward looking statements were first made, except to the extent otherwise specifically provided by rule, regulation or order of the Securities and Exchange Commission. We caution readers that certain important factors may affect our actual results and could cause such results to differ materially from any forward-looking statements which may be deemed to have been made in this Report or which are otherwise made by or on behalf of us. For this purpose, any statements contained in this report that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, words such as "may",  "will", "expect", "believe",  "explore",  "consider",  "anticipate",  "intend", "could", “should”, "estimate",  "plan", "propose" or "continue" or the negative variations of those words or comparable terminology are intended to identify forward-looking statements. Factors that may affect our results include, but are not limited to, the risks and uncertainties associated with:
 
● 
Our ability to raise capital necessary to sustain our anticipated operations and implement our business plan,
   
● 
Our ability to implement our business plan,
 
● 
Our ability to generate sufficient cash to pay our lenders and other creditors,
 
● 
The fact that over 90% of our revenues come from one customer,
   
● 
Our ability to employ and retain qualified management and employees,
 
● 
Our dependence on the efforts and abilities of our current employees and executive officers,
 
● 
Changes in government regulations that are applicable to our current  or anticipated business,
 
● 
Changes in the demand for our services,
 
● 
The degree and nature of our competition,
 
● 
The lack of diversification of our business plan,
   
● 
The general volatility of the capital markets and the establishment of a market for our shares, and
   
● 
Disruption in the economic and financial conditions primarily from the impact of past terrorist attacks in the United States, threats of future attacks, police and military activities overseas and other disruptive worldwide political and economic events (including inflation and rising fuel costs), environmental disasters and weather conditions.
 
 
We are also subject to other risks detailed from time to time in our other Securities and Exchange Commission filings and elsewhere in this report. Any one or more of these uncertainties, risks and other influences could materially affect our results of operations and whether forward-looking statements made by us ultimately prove to be accurate.  Our actual results, performance and achievements could differ materially from those expressed or implied in these forward-looking statements.  We undertake no obligation to publicly update or revise any forward-looking statements, whether from new information, future events or otherwise.
 
Critical Accounting Policy and Estimates

Use of Estimates in the Preparation of Financial Statements

The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future.

On August 25, 2005, the Company entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05, effective August 25, 2005 the Company began to account for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options, via the liability method of accounting. Accordingly, all these instruments are valued at issuance utilizing the Black-Scholes valuation method, and are re-valued at each period ending date, also using the Black-Scholes valuation method.  Any gain or loss from revaluation is charged to operations during the period.

(a) Warrants:

The Company values warrants using the Black-Scholes valuation model.  Warrants are valued upon issuance, and re-valued at each financial statement reporting date.  Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our warrants and warrant valuation assumptions at June 30, 2011 and 2010:

   
June 30,
  
   
2011
    
2010
  
Number of warrants outstanding
    
273,200,000
      
273,200,000
  
Value at June 30,
  
$
883,707 
    
$
1,737,557
  
Number of warrants issued during the period
    
-
      
-
  
Value of warrants issued during the period
  
$
-
    
$
-
  
Revaluation (gain) loss during the period
  
$
(154,789
) 
  
$
(157,665
) 
                 
Black-Scholes model variables:
                
Volatility
    
92.52-110.66
% 
    
188.71-266.73
%
Dividends
  
$
  -
-
  
$ 
  -
  
Risk-free interest rates
    
0.10 -0.17
%
    
0.20
%
Term (years)
    
0.48-2.75
      
0.002-5.00
  
 
 
b.) Embedded conversion features of notes payable:

The Company accounts for conversion options embedded in convertible notes in accordance with ASC 815-10-05. ASC 815-10-05 generally requires companies to bifurcate conversion options embedded in convertible notes and preferred shares from their host instruments and to account for them as free standing derivative financial instruments in accordance with ASC 815-40-05. 

The Company values embedded conversion features utilizing the Black-Scholes valuation model.  Conversion options are valued upon issuance, and re-valued at each financial statement reporting date.  Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our conversion options and conversion option valuation assumptions at June 30, 2011 and 2010:
 
    June 30,  
   
2011
    
2010
  
Number of conversion options outstanding
    
250,658,200
      
344,248,800
  
Value at June 30,
  
$
1,780,874
    
$
2,634,502
  
Number of conversion options issued during the period
    
-
      
-
  
Value of conversion options issued during the period
  
$
-
    
$
-
  
Number of conversion options exercised or underlying
   notes paid during the period
    
69,100,000
      
12,000,000
  
Value of conversion options exercised or underlying   
   notes paid during the period
  
$
385,897
    
$
77,826
  
Revaluation (loss) during the period
  
$
(188,075
) 
  
$
(1,327,336
) 
                 
Black-Scholes model variables:
                
Volatility
  
92.52– 110.66
% 
  
188.71-266.73
% 
Dividends
    
-
      
-
  
Risk-free interest rates
    
0.10-0.19
%
    
0.20
%
Term (years)
    
10
      
10
  
 
c.)   Stock options

The Company accounts for options in accordance FASB ASC 718-40.  Options are valued upon issuance, and re-valued at each financial statement reporting date, utilizing the Black-Scholes valuation model.   Option expense is recognized over the requisite service period of the related option award. Any change in value is charged to income or expense during the period.  The following table illustrates certain key information regarding our options and option assumptions at June 30, 2011 and 2010:

   
June 30,
  
   
2011
    
2010
  
Number of vested options outstanding
    
63,500,000
      
52,250,000
  
Value at June 30,
  
$
272,146
    
$
348,426
  
Number of options issued during the period
    
-
      
13,250,000
  
Value of options issued during the period
  
$
-
      
79,442
  
Number of options recognized during the period
   pursuant to SFAS 123(R)
    
-
      
-
  
Value of options recognized during the period  
   pursuant to SFAS 123(R)
  
$
-
    
$
-
  
Revaluation (gain) loss during the period
  
$
(43,293
) 
  
$
124,358
  
                 
Black-Scholes model variables:
                
Volatility
  
92.52- 110.66
% 
  
188.71-266.73
 %
Dividends
  
$ 
-
    
 $
-
  
Risk-free interest rates
    
0.10 - 0.17
%
    
0.20
%
Term (years)
    
0.39-4.75
      
0.002-5.00
  
 
 
Background
 
We were initially formed in June 1979 as Alpha Solarco Inc., a Colorado corporation. From June 1979 through February 2003, we were either inactive or involved in discontinued business ventures. In February 2003 we changed our name to Fiber Application Systems Technology, Ltd.
 
In January 2004, we changed our state of incorporation by merging into Innovative Food Holdings, Inc. (“IVFH”), a Florida shell corporation. As a result of the merger we changed our name to that of Innovative Food Holdings, Inc. In February 2004 we also acquired Food Innovations, Inc. (“FII”) a Delaware corporation incorporated on January 9, 2002 and through FII we are in the business of national food distribution using third-party shippers.
 
Transactions With a Major Customer
 
Transactions with a major customer and related economic dependence information is set forth, in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010, (1) following our discussion of Liquidity and Capital Resources, (2) under the heading Concentrations of Credit Risk  in Note 2 to the unaudited condensed consolidated financial statements, and (3) as the fourth risk factor listed under Forward Looking Statements.
 
Relationship with U.S. Foodservice
 
In February 2010, our subsidiary, Food Innovations, signed a new contract with US Foodservice, Inc. (“USF”).  This current contract with USF expires on December 31, 2012.  We believe that although a significant portion of our sales occurs through the USF sales force, the success of the program is less contingent on a contract then on the actual performance and quality of our products. Other than our business arrangements with USF, we are not affiliated with either USF or its subsidiary, Next Day Gourmet, L.P. (“Next Day Gourmet”).
 
RESULTS OF OPERATIONS

The following is a discussion of our financial condition and results of operations for the three and six months ended June 30, 2011 and 2010.

This discussion may contain forward looking-statements that involve risks and uncertainties. Our actual results could differ materially from the forward looking-statements discussed in this report. This discussion should be read in conjunction with our unaudited condensed consolidated financial statements, the notes thereto and other financial information included elsewhere in the report.
 
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010

Revenue

Revenue increased by $487,330, or approximately 21%, to $2,776,276 for the three months ended June 30, 2011 from $2,288,946 during the three months ended June 30, 2010.

We recorded sales decreases in Produce and Poultry of 10%, 5% respectively.  These decreases were offset by increases in Seafood, Meat/Game, Cheese, and Specialty which increased 4%, 8%, 21%, 36%, respectively.   Specialty sales has increased to 64% of total sales by line in 2011 versus 58% in 2010.   This is due to our addition of new revenue sources from the manufacture and sale of proprietary food products and additional sales channel opportunities such as gluten-free and organic Products.
 

Any changes in the food distribution operating landscape that materially hinders our current ability and/or cost to deliver our fresh produce to our customers could potentially cause a material impact on our net revenue and gross margin and, therefore, our profitability and cash flows could be adversely affected.
 
Currently, a small portion of our revenues comes from imported products or international sales.   Our current sales from such segments may be hampered and negatively impacted by any economic tariffs that may be imposed in the United States or in foreign countries.
 
See "Transactions with Major Customers" and the Securities and Exchange Commission's ("SEC") mandated FR-60 disclosures following the "Liquidity and Capital Resources" section for a further discussion of the significant customer concentrations, loss of significant customer, critical accounting policies and estimates, and other factors that could affect future results.
 
Cost of goods sold
 
Our cost of goods sold for the three months ended June 30, 2011 was $2,038,708 an increase of $223,646 or approximately 12% compared to cost of goods sold of $1,815,062 for the three months ended June 30, 2010. Cost of goods sold increased primarily due to increased revenues and is primarily comprised of the following expenses for the three months ended June 30, 2011: cost of goods sold of specialty meat, game, cheese, poultry and other sales categories in the amount of $1,482,176 and shipping expenses in the amount of $512,955.  Shipping costs increased by $10,786 in 2011 versus 2010, while cost of specialty meat, game, cheese poultry and other sales categories increased by $2,449,578.  For the three months ended June 30, 2011 and 2010 the gross margin was approximately 27% and 21%, respectively. Our cost of goods sold percentage increase is in line with our revenue percentage increase.

Selling, general and administrative expenses
 
Selling, general and administrative expenses were $473,157 for the three months ended June 30, 2011, a decrease of $79,116, or approximately 14%, compared to $552,273 for the three months ended June 30, 2010. The primary components of selling, general, and administrative expenses for the three months ended June 30, 2011 were, payroll and related costs of $309,770; consulting and professional fees of $94,203; insurance costs of $25,340; facilities costs of $23,803; and office expense of $14,660. We expect our legal and accounting fees to increase  in 2011.  We also, expect to increase our spending on advertising and marketing, which are expensed when incurred, and web development fees in 2011.
 
Interest expense

Interest expense increased by $115,509, or approximately 122%, from $94,487 during the three months ended June 30, 2010 to $209,996 for the three months ended June 30, 2011. Interest expense increased during the three months ended June 30, 2011 as compared to the three months ended June 30, 2010 as the result of the amortization of the discount on the notes payable.
 
Gain from the extinguishment of debt

During the three months ended June 30, 2011, the Company entered into agreements (the “Notes Settlement Agreements”) with several convertible note holders regarding  thirteen convertible notes in the aggregate amount of $333,000  principal and $236,924  accrued interest.  Pursuant to the Note Settlement Agreements, the Company made cash payments in the aggregate amount of $181,604 and agreed to pay an additional $12,500 by February 15, 2012.  The Company also  committed to issue a total of 33,986,996 shares of its common stock to the note holders. The Notes Settlement Agreements  resulted in an aggregate gain on extinguishment of debt in the amount of $165,325.

Gain from change in fair value of warrant liability
 
At June 30, 2011, the Company had outstanding warrants to purchase an aggregate of 273,200,000 shares of the Company’s common stock.  The Company revalued this warrant liability at June 30, 2011, at $883,707. This revaluation resulted in a gain of $154,789 which the Company charged to operations during the three months ended June 30, 2011.  This is a decrease of $297,953 or approximately 208% compared to a loss of $143,164 from the revaluation of the warrant liability which the Company recorded during the three months ended June 30, 2010.
 

Gain and loss from change in fair value of conversion option liability
 
At June 30, 2011 the Company had outstanding a liability to issue an aggregate of 250,658,200 shares of the Company’s common stock pursuant to convertible notes payable.  The Company revalued this liability at June 30, 2011 at $1,780,874.  This revaluation resulted in a gain of $188,075, which the Company included in operations for the three months ended June 30, 2011.  This is an decrease of $694,224 or approximately 137% compared to a loss of $506,149 from the revaluation of the conversion option liability which the Company recorded during the three months ended June 30, 2010.
 
Net Income (loss)

For the reasons stated above, net income for the three months ended June 30, 2011 was $562,604, an increase of $2,198,617 compared to a net loss of $1,636,013, during the three months ended June 30, 2010. It is important to note that a substantial portion of these gains is the result of non-cash items, such as the revaluation of warrant liability, option liability, and conversion option liability, as well as the gain and loss on the extinguishment of debt.  These non-cash items of income and expense had no direct impact on our cash flows during the periods ended June 30, 2011 or 2010.

Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010

Revenue

Revenue increased by $650,899, or approximately 14%, to $5,247,806 for the six months ended June 30, 2011 from $4,596,907 during the six months ended June 30, 2010.

We recorded sales decreases in Seafood, Produce, Meat/Game, Poultry, Cheese which decreased 15%, 11%, 1%, 12%, 1%, respectively which was offset by a significant increase in Specialty sales of 31%.   Specialty sales has increased to 62% of total sales by line in 2011 versus 55% in 2010.   This is due to our addition of new revenue sources from the manufacture and sale of proprietary food products and additional sales channel opportunities such as gluten-free and organic Products.
 

Any changes in the food distribution operating landscape that materially hinders our current ability and/or cost to deliver our fresh produce to our customers could potentially cause a material impact on our net revenue and gross margin and, therefore, our profitability and cash flows could be adversely affected.
 
Currently, a small portion of our revenues comes from imported products or international sales.   Our current sales from such segments may be hampered and negatively impacted by any economic tariffs that may be imposed in the United States or in foreign countries.
 
See "Transactions with Major Customers" and the Securities and Exchange Commission's ("SEC") mandated FR-60 disclosures following the "Liquidity and Capital Resources" section for a further discussion of the significant customer concentrations, loss of significant customer, critical accounting policies and estimates, and other factors that could affect future results.
 
Cost of goods sold
 
Our cost of goods sold for the six months ended June 30, 2011 was $3,930,850, an increase of $346,062 or approximately 8% compared to cost of goods sold of $3,584,788 for the six months ended June 30, 2010. Cost of goods sold increased primarily due to increased revenues and is primarily comprised of the following expenses for the six months ended June 30, 2011: cost of goods sold of specialty meat, game, cheese, poultry and other sales categories in the amount of $2,738,836 and shipping expenses in the amount of $1,052,036.  Shipping costs increased by $51,507 in 2011 versus 2010, while cost of specialty meat, game, cheese, poultry, and other sales categories increased by $300,010.  For the six months ended June 30, 2011 and 2010 the gross margin was approximately 25% and 22%, respectively. Our cost of goods sold percentage increase is in line with our revenue percentage increase.
 

Selling, general and administrative expenses
 
Selling, general and administrative expenses were $928,719 for the six months ended June 30, 2011, a decrease of $164,919, or approximately 15%, compared to $1,093,638 for the six months ended June 30, 2010. The primary components of selling, general, and administrative expenses for the six months ended June 30, 2011 were, payroll and related costs of $608,899; consulting and professional fees of $126,062; insurance costs of $55,680; facilities costs of $46,153; and office expense of $33,283. We expect our legal and accounting fees to increase in 2011.  We also, expect to increase our spending on advertising and marketing, which are expensed when incurred, and web development fees in 2011.
 
Interest expense

Interest expense increased by $214,202, or approximately 125%, from $171,897 during the six months ended June 30, 2010 to $386,099 for the six months ended June 30, 2011. Interest expense increased during the six months ended June 30, 2011 as compared to the six months ended June 30, 2010 as the result of the amortization of the discount on the notes payable.
 
Gain from the extinguishment of debt

During the three months ended June 30, 2011, the Company entered into agreements (the “Notes Settlement Agreements”) with several convertible note holders regarding  thirteen convertible notes in the aggregate amount of $333,000  principal and $236,924  accrued interest.  Pursuant to the Note Settlement Agreements, the Company made cash payments in the aggregate amount of $181,604 and agreed to pay an additional $12,500 by February 15, 2012.  The Company also  committed to issue a total of 33,986,996 shares of its common stock to the note holders. The Notes Settlement Agreements  resulted in an aggregate gain on extinguishment of debt in the amount of $165,325.

Fair value of warrants issued

During the six months ended June 30, 2010, the Company extended the expiration date of warrants to purchase an aggregate of 132,000,000 shares of common stock.  The Company valued this extension at $134,216.  During the six months ended June 30, 2010, the Company extended the expiration date of warrants to purchase an aggregate of 200,200,000 shares of common stock.  The Company valued the extension of these warrants at $813,824, which the Company charged to operations during the six months ended June 30, 2010.  These is no comparable activity during the six months ended June 30, 2011.

Gain from change in fair value of warrant liability
 
At June 30, 2011, the Company has outstanding warrants to purchase an aggregate of 273,200,000 shares of the Company’s common stock.  The Company revalued this warrant liability at June 30, 2011, at $883,707.    This revaluation resulted in a gain of $299,468, which the Company credited to operations during the six months ended June 30, 2011.  This is a decrease of $457,132 or approximately 290% compared to a loss of $157,664 from the revaluation of the warrant liability which the Company recorded during the six months ended June 30, 2010.

Gain and loss from change in fair value of conversion option liability
 
At June 30, 2011 the Company had outstanding a liability to issue an aggregate of 250,658,200 shares of the Company’s common stock pursuant to convertible notes payable.  The Company revalued this liability at June 30, 2011 at $1,780,874.  This revaluation resulted in a gain of $265,801, which the Company included in operations for the six months ended June 30, 2011.  This is a decrease of $1,593,137 or approximately 120% compared to a loss of $1,327,336 from the revaluation of the conversion option liability which the Company recorded during the six months ended June 30, 2010.
 
 
Net Income (loss)

For the reasons stated above, net income for the six months ended June 30, 2011 was $732,732, an increase of $3,419,188 compared to a net loss of $2,686,456, during the six months ended June 30, 2010. It is important to note that a substantial portion of these gains is the result of non-cash items, such as the revaluation of warrant liability, option liability, and conversion option liability, as well as the gain and loss on the extinguishment of debt.  These non-cash items of income and expense had no direct impact on our cash flows during the periods ended June 30, 2011 or 2010.

Liquidity and Capital Resources
 
As of June 30, 2011, the Company had current assets of $1,129,834, consisting of cash of $535,280, trade accounts receivable of $401,202, loans receivable of $136,550, inventory of $42,719, and other current assets of  $14,083.  Also, at June 30, 2011, the Company had current liabilities of  $5,790,671 consisting of accounts payable and accrued liabilities of $969,658 (of which $214,866 is payable to a related party); accrued interest of  $651,093; accrued interest – related parties of $36,190; current portion of notes payable, net of discounts of $1,066,503; current portion of notes payable – related parties, net of discounts of $130,500; warrant liability of $883,707; option liability of $272,146; and conversion option liability of $1,780,874.  This resulted in a working capital deficit of $4,660,837.
 
During the six months ended June 30, 2011, the Company had cash provided by operating activities of $225,395. The Company had the following non-cash items during the period:  non-cash costs of $7,852 for depreciation and amortization; $81,124 for the amortization of the discount on accrued interest; $165,325 for the gain on extinguishment of debt; ($265,801) for the revaluation of the conversion option liability; $234,614 for the amortization of the discount on notes payable; ($299,468) for the revaluation of the warrant liability, and ($64,573) for the revaluation of the option liability.  The Company also had a change in the components of working capital during the period that generated an increase in of cash in the amount of $35,760.
 
The Company had cash used by investing activities of $6,725 during the six months ended June 30, 2011, which consisted of payments made for the acquisitions of property and equipment of $8,126, and payments made for the purchase of treasury stock of $99; partially offset by principal payments received on a loan receivable of $1,500.

The Company had cash used by financing activities of $201,472 during the six months ended June 30, 2011, which consisted of principal payments on debt.  

Historically, our primary cash requirements have been used to fund the cost of operations, with additional funds having been used in promotion and advertising and in connection with the exploration of new business lines.
 
The Company’s cash on hand may be insufficient to fund its planned operating needs.  Management is continuing to pursue new debt and/or equity financing and is continually evaluating the Company’s cash and capital needs.
 
The Company expects that any sale of additional equity securities or convertible debt will result in additional dilution to our stockholders.  The Company can give no assurance that it will be able to generate adequate funds from operations, that funds will be available, or the Company will be able to obtain such funds on favorable terms and conditions.  If  the Company cannot secure additional funds it will not be able to continue as a going concern according to the current business plan.
 
By adjusting its operation and development to the level of available resources, management believes it has sufficient capital resources to meet projected cash flow for operational activities through the next twelve months. The Company also intends to increase market share and cash flow from operations by focusing its sales activities on specific market segments. However, if thereafter, the Company is not successful in generating sufficient liquidity from operations or in raising sufficient capital resources, on terms acceptable to us, this could have a material adverse effect on our business, results of operations, liquidity and financial condition.  Currently, we do not have any material long-term obligations other than those described in Note 8 to the financial statements included in this report, nor have we identified any long-term obligations that we contemplate incurring in the near future. As we seek to increase our sales of perishables, as well as identify new and other consumer oriented products and services, we may use existing cash reserves, long-term financing, or other means to finance such diversification.
 
The independent auditors report on our December 31, 2010 financial statements state that our recurring losses raise substantial doubts about our ability as a going concern.
 
 
Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues, or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
Inflation
 
In the opinion of management, inflation has not had a material effect on the Company’s financial condition or results of its operations.  However, continued increases in fuel prices may impact our pricing schemes which could have the result of reduced sales if such costs are passed onto our customers or reduced margins and profits if we continue to absorb such costs.
 
RISK FACTORS

The Company’s business and success is subject to numerous risk factors as detailed in its Annual Report on Form 10-K for the year ended December 31, 2010 which is available at no cost at www.sec.gov.

ITEM 4 - CONTROLS AND PROCEDURES

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit pursuant to the requirements of the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission's rules and forms. Disclosure controls and procedures include, among other things, controls and procedures designed to ensure that information required to be disclosed by us in the reports that we file under the Exchange Act is accumulated and communicated to our management, including our principal executive and financial officers, as appropriate, to allow timely decisions regarding required disclosure.
 
(a) Evaluation of disclosure controls and procedures
 
Our Principal Executive Officer and Principal Financial Officer, after evaluating the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of the end of the period covered by this Quarterly Report, have concluded that as of that date, our disclosure controls and procedures were adequate and effective to ensure that information required to be disclosed by us in the reports we file or submit with the Securities and Exchange Commission is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms. The conclusions notwithstanding, you are advised that no system is foolproof.
 
(b) Changes in internal control over financial reporting
 
There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Exchange Act Rules 13a-15(d) and 15d-15 that occurred during the period covered by this Quarterly Report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
This quarterly report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to the small-company exemption to the requirements of Section 404(b) of the Sarbanes-Oxley Act.

 
PART II. - OTHER INFORMATION

Item 1. Legal Proceedings

None.
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
 
During the six months ended June 30, 20111, the Company issued 6,471,033 shares of common stock for the conversion of $21,000 of principal and $11,355 of accrued interest of a convertible note payable.
 
The Company has approved a plan to purchase up to 15,000,000 shares of its common stock on the open market.  At June 30, 2011, the following shares have been purchased pursuant to this plan:
    
ISSUER PURCHASES OF EQUITY SECURITIES
  
 Period
  
(a) Total Number of Shares (or Units) Purchased
    
(b) Average Price Paid per Share (or Unit)
    
(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs
    
(d) Maximum Number (or Approximate Dollar value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs
  
                         
 May 1, 2001 to May 31, 2011
     15,200     $ 0.0065       15,200       14,984,800  
                                 
 Total
     15,200     $ 0.0065       15,200       14,984,800  
 
Item 3. Defaults Upon Senior Securities

None.
 
Item 4. Reserved by the SEC

Item 5. Other Information

None.
 
 
Item 6. Exhibits

31.1 Section 302 Certification
 
31.2 Section 302 Certification
 
32.1 Section 906 Certification
 
32.2 Section 906 Certification
 
101.INS* XBRL Instance Document
 
101.SCH* XBRL Taxonomy Extension Schema
 
101.CAL* XBRL Taxonomy Extension Calculation Linkbase
 
101.DEF* XBRL Taxonomy Extension Definition Linkbase
 
101.LAB* XBRL Taxonomy Extension Label Linkbase
 
101.PRE*  XBRL Taxonomy Extension Presentation Linkbase
 
* Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.
 
 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURE
  
TITLE
  
DATE
         
/s/Sam Klepfish                                   
  
Chief Executive Officer
  
August XX, 2011
Sam Klepfish        
         
/s/ John McDonald                                
  
Principal Financial Officer
  
August XX, 2011
John McDonald        
 

ex31-1.htm
EXHIBIT 31.1                                          
Certifications

I, Sam Klepfish, certify that:
 
1. I have reviewed this quarterly report on Form 10-Q of Innovative Food Holdings, Inc. ;
 
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:
 
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
 
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
 
a) all significant deficiencies and material weaknesses in the design or operation of internal control which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
 
Date: August XX, 2011
 
/s/ Sam Klepfish                                  
Sam Klepfish, Chief Executive Officer
 
 
ex31-2.htm
EXHIBIT 31.2
 
 
Certifications

I, John McDonald, certify that:
 
1. I have reviewed this quarterly report on Form 10-Q of Innovative Food Holdings, Inc. ;
 
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:
 
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
 
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
 
a) all significant deficiencies and material weaknesses in the design or operation of internal control which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
 
Date: August XX, 2011
 
/s/ John McDonald                                               
John McDonald, Principle Accounting Officer
 
 
ex32-1.htm
EXHIBIT 32.1
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES OXLEY ACT OF 2002
CERTIFICATION
 
 
In connection with the Quarterly Report of Innovative Food Holdings, Inc. (the "Company") on Form 10-Q for the period ended June 30, 2011 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Sam Klepfish, Chief Executive Officer and Director of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:
 
(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.
 
/s/ Sam Klepfish                                      
Sam Klepfish
Chief Executive Officer and Director
 
August XX, 2011
 
 
 
ex32-2.htm
EXHIBIT 32.2
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES OXLEY ACT OF 2002
CERTIFICATION
 
In connection with the Quarterly Report of Innovative Food Holdings, Inc. (the "Company") on Form 10-Q for the period ended June 30, 2011 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, John McDonald, Principal Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:
 
(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.
 
/s/ John McDonald              
John McDonald
Principal Accounting Officer
 
August XX, 2011